What Brands can learn from the Selfie Obsession and how they can Utilize User Generated Content to their Advantage
Wherever you turn, pictures and videos of ordinary people and celebrities are changing content marketing methods. Visuals are driving consumer engagement more now than ever before, and brands need to know how to take advantage of the selfie phenomenon.
The immense growth of self publishing is dynamically changing the way audiences consume content. People rely on personalized and interactive streams that bring them everything from international breaking news to images of their friends dining out. And if they like what they see on those feeds, they’ll engage with it by sharing, commenting or contributing.
Businesses have to learn how to properly harness the power of customized content instead of engineering individual pieces of media intended to be shared by the masses. It is imperative for brands to encourage their audience to become part of the storytelling and utilize reviews, chats, hashtag marketing, contests and other engagement applications to directly involve audiences. This helps to promote user generated content across multiple social media channels, including Facebook, Twitter, Instagram, Google+, Pinterest, and YouTube, drastically increasing a company’s social networking presence.
When companies involve individuals in their social media communities, they cater to a person’s innate need for self-involvement within the content they’re consuming, automatically upgrading them from an audience member to a contributor. When people feel more involved within a brand’s community, they are more likely to share its content and use its products and services.
The selfie craze also makes it much easier for people to connect with a company. If a brand posts employee selfies, audiences can connect with them on a human level instead of an abstract concept, creating a powerful emotional connection that helps to drive sales. Businesses can also use a content aggregation platform to pull content curation feeds in real-time to share relevant photos and updates from real people, or enables fans to share their own images directly to a site.
Brands can easily promote their products by reaching out to individuals, not ample audiences, making it a personal experience for fans.