Many big name brands are generating buzz about their business by interacting and engaging with fans over social media networks, including Facebook, Twitter, Google+, Pinterest and YouTube. There is no better way to do this than to host an Instagram photo contest utilizing hashtag marketing methods. There are also new monitoring platforms on Instagram to help assess metrics and success. Here are a few tips on how to host a successful Instagram contest to promote your brand.
Create a Brand –Relevant Hashtag
Come up with a hashtag that’s relevant to your company before you launch your contest. Make it unique enough so that when fans search for the hashtag, they won’t find images that are unrelated to your contest.
Prep Fans for Competition
Before your Instagram contest officially kicks off, let your followers know that your business is hosting a contest in the near future. You can do this by posting pictures about the contest on your Instagram account, as well as on your other social media sites.
Offer an Amazing Price
You should choose a fun prize that you think will resonate well fans. Also consider a prize that is pertinent to your products or services.
Stay on top of everyone mentioning your brand and participating in the contest by using a content aggregation platform. Content curation is also a great way to create a storytelling experience for users that showcases fans’ images and own personal user generated content in real-time.