Shure, the most reliable audio brand in the world, has provided 85 years of committed, innovated audio services to its clients, turning a passion for making great microphones and audio electronics into an obsession.
The company accompanied Elvis into Sun Studios for the first time and helped JFK promise Americans he’d put s man on the moon. A constant fixture on the world’s biggest stages, from Live Earth to the Oval Office, Shure wanted to celebrate the 75th birthday of its renowned Model 55 Unidyne Mic in a memorable way. Thus the company initiated the global hashtag campaign #5575th, which reached people on every corner of the globe.
The experts at Crafted produced a sleek, visually enticing campaign microsite to display the appropriate aggregated posts across multiple social media platforms, including Instagram, Facebook, Twitter and YouTube, which was displayed adjacent to Shure’s company and product information. The content campaign’s participation and authentication was powered by the highly advanced Crafted Contest Solution. The Content Cloud permitted Shure’s customized microsite to update in real-time. This gave Shure’s marketing team full control over the data and user generated content campaign, and also allowed them to navigate through the firm’s various social media sites.
Shure was able to provide its fans with a celebration as epic as its famous Model 55 Unidyne Mic and enabled fans to get in on the action firsthand due to the Crafted Content Cloud.