Mammut Sports Gear has been a leading international mountain sports provider since 1862. The inventive Swiss company offers a plethora of alpine and climbing equipment for outdoor enthusiasts.
To celebrate the prestigious 150th anniversary of the ascent of the Matterhorn, one of the most regal mountains of the Alps, Mammut recruited the digital hub experts of Crafted to create a social media nucleus to power an innovative social content contest to encourage engagement from fans across multiple social networking platforms utilizing audience generated hashtag marketing content throughout nine different countries and languages.
The central part of the Matterhorn Calling anniversary hashtag campaign was an aesthetically appealing tiled social hub microsite which displayed all of the aggregated content using the appropriate hashtags across numerous social podiums, including Google+, Facebook, Instagram, Twitter and YouTube.
The stunning real-time gallery was powered by Crafted’s cutting-edge Content Cloud, enabling the company to provide an appealing social campaign to its users. The Content Cloud drove the language processing data to sort and filter through international content, providing appropriate syntax to users. Mammut’s marketing team also had full control over the content and user experience, helping them to craft a campaign that perfectly represented their unique brand.