Want to take your social media marketing campaign to the next level? Learn how with these three secrets to success.

As social media sights have increased in esteem, virtually everyone utilizes Facebook, Twitter, Instagram, Google+, Pinterest, and YouTube as a way to distribute and share content with audiences. According to a recent poll by AOL, more than 27 million pieces of user generated content are shared daily.

When it comes to a successful content campaign, it’s essential that brands know how to properly make their make.

High Quality Content

You should already know that quality always trumps quantity when it comes to social media success. But it’s good to remind yourself to always share engaging and informative content that truly pulls readers in and leaves them wanting more. Whether it’s a blog, photo, or something shared during a hashtag marketing strategy, always be sure to post the best quality content available.

Know Customer Needs

To effectively reach your audience, you need to know who they are and what trends and issues are important to them. One of the most useful ways to get a brand noticed is to build a like-minded community around your product or services, encouraging fans to share it with others via hastags.

Too often, companies will make assumptions on what their customers need without actually checking if they are correct.  If you know audiences’ needs, they will be more willing to share it with friends. Social users are more inclined to share content that comes from a trusted source.

From content curation to content aggregation, create a storytelling experience for your audience using high quality content that connects with them.