The age-old adage “Content is king” has never rung truer than in today’s world of user generated content. With brands turning to social media to promote their marketing efforts, more consumers will find that visual stimuli released by companies engage and promotes interaction. From Facebook and Twitter to Pinterest, Google+, and Instagram, user generated content featuring a fan’s favorite brands offers a plethora of benefits for businesses.

Just a few benefits include:

  • Building brand loyalty
  • Increasing your social media reach
  • Encouraging fans to come back for more
  • Affordable, authentic marketing content

One of the tactics more brands are using is showcasing user generated content on their Instagram accounts. Audi is one company enjoying the massive success of their content marketing campaign on Instagram. A recent study showed that while 40% of big brands utilize Instagram, Audi has the highest level of engagement of any auto brand, and even outperforms giants like Starbucks and MTV.

So how exactly can your business benefit from a social media marketing campaign on Instagram? One surefire way is to promote a photo contest on your site. Ask your fans to take a selfie with a product that your company creates, or its logo. Choose a random winner and showcase their photo across multiple social sites using content curation and content aggregation tools, or a relevant hashtag. Not only does this enable you to increase engagement and involvement from your fans, but your fan’s social networks will see them with your brand and want to discover more, driving additional traffic to your accounts or webpage. That’s where the importance of user generated content comes into play.