DHL is part of the world’s most prominent postal and logistics group and exists in more than 220 countries and territories worldwide. With a workforce exceeding 315,000 employees, the company provides solutions for an infinite number of logistical needs.
As the globe’s Official Logistics Partner, DHL proudly works with such leading companies as Formula 1, FC Bayern Munich, Manchester United and the worldwide Fashion Weeks, offering pioneering solutions for multifaceted logistic tasks in sports, arts and cultural arenas.
To enable the company to share its logistics on a “live” platform so that users could enter into and discover all of its remarkable events, Crafted created the DHL InMotion Social Hub. The one-of-a-kind social media hub brings all of the company’s brand content together across multiple platforms, including Twitter, Facebook, YouTube, Flickr and Instagram, into one unified content curation platform, allowing users to easily navigate through the company’s numerous events and sponsoring activities.
Crafted developed a 100% custom front-end display for DHL’s media hub, creating an appealing nucleus that streams API and content marketing material in real-time. Powered by the Crafted Content Cloud, users can easily sort and filter through the content by their individual interests, sources and format, finding the exact information on any of the DHL partner activities, including concerts and fashion shows that the company moves worldwide.
The eye-catching hub is laid out like a digital magazine, constantly updating itself in real-time to share DHL’s storytelling on the latest social content from elite partners like Formula E, Rugby World Cup 2015 and FC Bayern Munich.