One of the simplest ways to generate chatter about your biz is to strategize a successful contest on your social media platforms, including Facebook, Twitter, Google+, Pinterest, YouTube and Instagram. Using an awesome prize as an incentive will drive tons of new users to your accounts to participate and share with friends. From easy “Like-To-Win” competitions to photo submissions, each type of content marketing contest has its own benefits. Here are three easy tips to run an efficient contest via Instagram.
1. Create a Contest Page
One of the best ways to build buzz about your contest is to engineer a contest entry page that’s simple yet exciting. You can use just an Instagram photo on your account or you can run it off Instagram as a tab on your Facebook page or website utilizing an Instagram Contest App. This gives you more freedom for creativity and to play around with style when creating a full page. Remember to include an attention-grabbing title, photo of the prize, and entry submission requirements, including what hashtag to use.
2. Promote and Share
To spread the word and get more people hyped about your contest, use social media marketing to promote it. There will also be organic growth from entrants who share it with friends, making more user generated content that is relevant to your brand.
There are a couple of simple ways that you can track the metrics of your contest. You can use hashtag marketing to see who has mentioned your brand using an appropriate brand-relevant hashtag. You can also track results on a content aggregation platform that uses content curation services to monitor mentions of your brand in real-time on social media sites.