Brands can drive fan traffic and increase sales with content aggregation methods

In a society where folks are connecting with friends via social media instead of face-to-face rendezvous, brands are continuously seeking innovative strategies to engage audiences and build meaningful relationships with new potential consumers.

According to a recent Forrester report, brands can utilize content curation tools to attract consumers and increase sales. With only about a third of the world’s brands using social curation strategies, this social media marketing method is still relatively new. However, it offers positive results across the board.

User generated content has been proven to be more effective than traditional reviews of companies. If somebody’s friend posts or tweets about a brand’s products or services on their social feed, that person is more likely to trust their pal’s judgment and check out the company.

There are many ways to use content aggregation platforms to raise your presence across Facebook, Twitter, Instagram, Google+, Pinterest, and Youtube. One of them is to show potential consumers why others purchase your services or products. By offering educational and entertaining content and providing a storytelling experience for users, you are encouraging them to explore your site and see what you’re all about.

Brands can also effortlessly engage with customers through social curation. Ask questions; provide polls or surveys, and offer promotions and exclusive savings via hashtag marketing campaigns on your social media sites. You can also make it more personal by sharing your fan’s tweets, statues or posts on your own social sites using relevant hashtags. This elevates consumer loyalty and deepens the relationship that you have with consumers.

Social marketing and curation is quickly becoming a staple in the marketing industry. By properly interacting with fans and building relationships with them through social curation, you will get more customers and increase revenue.