Standing out from the crowd can be tough. But if you use these efficient social media marketing practices, your campaign will shine.

Utilizing social media sites such as Facebook, Twitter, Instagram, Google+, Pinterest, and YouTube has become the go-to strategy for today’s top brands.  However, according to a recent study published by the Content Marketing Institute, about half of the marketing industry still struggles to create an effective content marketing campaign.

Here are three habits to continually practice for social media marketing success.

Understand Your “Why”

When a potential customer views your brand’s content, they are showing intent to look at your products or services and possibly purchase it. Thus, it’s critical to know how many people are viewing your content and what you’re going to do with that info. How will you turn those viewers into customers?

Repurpose Content

Being tasked to write a whitepaper can be tough. What will you write about? How will you capture an audiences’ attention? Spice up old content by adding new, updated trends to it, in addition to a brand new intro and conclusion. You can then utilize that blog for a video or image that can easily be turned into user generated content for a unique storytelling experience. This is also a great way to promote a variety of content to your readership.

A Clear Goal

Before you can initiate any type of hashtag marketing campaign or content curation strategy, you need to set up a clear objective. What are you actually trying to achieve? Forrester’s Ryan Skinner encourages brands to focus on awareness, advocacy, or sales.

To get people to share your post, hashtag, or blog, you need to adhere to these social marketing habits for sharable content aggregation.